About Us


The shop photo on our homepage is the shop we operated in Tucson for 24 years at the same location.  We closed that location in March, 2013 and opened a small shop in Vail, AZ.  We also travel the US in a fully mobile, full service magic shop for professional magicians throughout the country.

Williams Magic is an Arizona company dedicated to serving the magic profession. Our family has over 100 years of combined magic background and has been in the retail magic business over 47 years.

Emory C. Williams, Sr. and his wife Nathailia (pictured above) enjoyed magic as a hobby while they owned and operated a wholesale and retail pet business in their hometown of Caruthersville, MO. They eventually added a magic shop to all the "critters".

In 1989 they sold the pet business and moved to Tucson, AZ, bringing the magic business with them.  They operated Williams Magic in Tucson, AZ, at the same location for 24 years.

In 1998 Emory C. Williams, Jr. and his wife Claudia (not pictured because Claudia doesn't like having her picture taken) moved from California to Tucson to add even more magic to the family business.

Now that Williams Magic has divided into three distinct business operations, Emory Sr. and Nathailia primarily run the local Vail, AZ, business while Emory Jr., Claudia and Ally (our mascot) do the traveling with the mobile shop and work on the Internet.  Ally also takes care of our Facebook page.  You should see her at the computer with her little paws just flying over the keyboard.

Our suppliers are located all around the world; places like Germany, England, Belgium, India, France, Mexico, Hong Kong, China, Japan, Australia and of course, the USA.

Look for our occasional advertisements in Genii, Linking Ring, Magic and MUM magazines.

We ship all over the world.  And you will occasionally find us attending various magic conventions.  Follow us on Facebook to keep updated on our travels.